Need a Kelowna Website Design Firm?
All businesses require a website to gain new customers and keep existing ones updated on its products. In fact, a commercial enterprise without a website is an oddity and an indication of the owner's old-fashioned attitude. A small business which decides that it is time to get a website or have its existing site professionally redesigned is faced with the question of appointing a Kelowna website design firm.
You should appoint your design firm with caution as your website can make the difference between a successful business and a failed enterprise. The temptation to appoint the designer with the cheapest rates should be avoided. Similarly, the Kelowna website design firm that promises to deliver a complete website with all the bells and whistles in an impossibly short time would most likely hand over a shoddy and incomplete product.
A new customer creates his first impression about your business from your website. If the site's background colour is dark with the font in a similar shade, the visitor will not bother to peer carefully at his computer screen to read the indistinct words. He will simply navigate away from the site. The Kelowna website design firm that you select will play a crucial role in creating an attractive and user-friendly site. When you interview him you should make these enquiries:
1. Will he design a website that immediately reveals to the viewer what your business is about? See the websites designed in the past by the Kelowna website design firm that you are considering, to decide whether his skills satisfy this criteria. If the home page leaves a viewer wondering what product or service the site is promoting, it is an indication of a serious design flaw.
2. Does a closer inspection of his earlier work reveal small fonts, long sentences and paragraphs, and large portions of the screen occupied by the printed word? Characteristics like these will result in your website being a failure. What is required is large fonts, easy to read writing in short sentences and bullet points accompanied by plenty of images and easy to understand graphics.
3. Another critical aspect of a website is the content. In fact it is the most important part of the site and unless a visitor sees information that is of use to him, he will not spend any time on it. A viewer will not keep a website open for even a minute unless its contents are of value to him, no matter how well designed the site is.
4. Do the sites designed earlier by your prospective Kelowna website design firm contain a call to action? Does the website convey to interested readers that it is easy to get in touch with the company and that a response will be made? If these essential features are missing the very purpose of the site is in question.
Do not be in a hurry to finalise the appointment of your Kelowna website design firm. After you have engaged the firm you should give enough time so that he can do a thorough job. Your constant involvement will be required to design a product that will serve to boost your business and be a permanent virtual brand ambassador.
You should appoint your design firm with caution as your website can make the difference between a successful business and a failed enterprise. The temptation to appoint the designer with the cheapest rates should be avoided. Similarly, the Kelowna website design firm that promises to deliver a complete website with all the bells and whistles in an impossibly short time would most likely hand over a shoddy and incomplete product.
A new customer creates his first impression about your business from your website. If the site's background colour is dark with the font in a similar shade, the visitor will not bother to peer carefully at his computer screen to read the indistinct words. He will simply navigate away from the site. The Kelowna website design firm that you select will play a crucial role in creating an attractive and user-friendly site. When you interview him you should make these enquiries:
1. Will he design a website that immediately reveals to the viewer what your business is about? See the websites designed in the past by the Kelowna website design firm that you are considering, to decide whether his skills satisfy this criteria. If the home page leaves a viewer wondering what product or service the site is promoting, it is an indication of a serious design flaw.
2. Does a closer inspection of his earlier work reveal small fonts, long sentences and paragraphs, and large portions of the screen occupied by the printed word? Characteristics like these will result in your website being a failure. What is required is large fonts, easy to read writing in short sentences and bullet points accompanied by plenty of images and easy to understand graphics.
3. Another critical aspect of a website is the content. In fact it is the most important part of the site and unless a visitor sees information that is of use to him, he will not spend any time on it. A viewer will not keep a website open for even a minute unless its contents are of value to him, no matter how well designed the site is.
4. Do the sites designed earlier by your prospective Kelowna website design firm contain a call to action? Does the website convey to interested readers that it is easy to get in touch with the company and that a response will be made? If these essential features are missing the very purpose of the site is in question.
Do not be in a hurry to finalise the appointment of your Kelowna website design firm. After you have engaged the firm you should give enough time so that he can do a thorough job. Your constant involvement will be required to design a product that will serve to boost your business and be a permanent virtual brand ambassador.